Standard Red
Car Maker Toyota Chooses PLEXIGLAS RESIST® for Signage in European Showrooms
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Whether on stationery, in brochures, or in outdoor advertising, the car maker Toyota, like most of its competitors, sets great store on presenting a unified corporate identity to the outside world. Car dealers in particular need to project a uniform image. Match the Toyota red exactly in every way, and ensure that signage colors appear identical by day or night - these are only a few demands of advertising elements which can be met with a Degussa product: PLEXIGLAS RESIST®.
PLEXIGLAS RESIST®: Exact coloring and weathering-resistance
The prototypes of lighting elements, panels, and pylons have to comply with the design specifications, be particularly durable out of doors, and accurately reproduce the Toyota red by day and night. Degussa's PLEXIGLAS RESIST®, the most shatterproof of Degussa's weathering-resistant acrylic glasses, was an obvious choice for satisfying these requirements. Using color samples from Toyota, the PLEXIGLAS® specialists extruded a number of test pieces until the correct colorant mixture was found - and developed PLEXIGLAS RESIST® in a coloring that exactly matched the Toyota red. |
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"The extruded PLEXIGLAS RESIST® fully satisfies the demanding weathering-resistance and durability requirements, and also meets the high expectations for the robustness of the material," says Hans Lichtenstein, head of Color Development at Degussa in Darmstadt.Luminosity and high color stability, he said, have been achieved through the use of extremely high-grade colorants. PLEXIGLAS® materials offer an additional plus point in UV protection of the colorants.
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Europe-wide application
After thorough testing, Toyota was evidently impressed by the Degussa product: "PLEXIGLAS RESIST® satisfies our requirements entirely. The material has excellent working properties, and our lighting elements show optimal illumination in brilliant Toyota red," according to brand manager Wendy O'Connor. The Japanese car maker's acceptance of the product has had a groundbreaking impact: In the future, any signage manufacturer in Europe will be able to purchase also PLEXIGLAS RESIST®, and install the signage elements for Toyota's new retailer brand identity. |
Further information on Degussa Plexiglas® is available here.